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Image credits: jeton.com

Liverpool midfielder Alexis Mac Allister has been unveiled as the latest brand ambassador for Jeton, a global payment services provider, in a strategic three-year deal announced today, 21 February 2025.

The partnership positions the Argentine World Cup winner at the forefront of Jeton’s marketing campaigns, leveraging his international appeal to connect with football fans and digital payment users worldwide.

Under the agreement, Jeton gains authorization to use Mac Allister’s name, image, and likeness across promotional activities.

Jeton further defines his role, stating:

“Alexis Mac Allister is Jeton’s online payments brand ambassador.

Featuring user-focused promotional activities, this partnership brings two superstars together in an innovative wave of the future.”

Mac Allister’s credentials as a marketing asset are bolstered by his on-field success.

Since joining Liverpool, he has anchored their midfield with 2,287 minutes played this season, contributing 5 goals and 4 assists across competitions7.

His role in Argentina’s 2022 World Cup and 2024 Copa América triumphs further cements his status as a global icon.

Jeton’s blog praises his “tactical intelligence and versatility”, noting his ability to resonate with diverse audience.

What did the parties say about the new agreement?

Speaking on his unveiling, Liverpool’s No.10 said:

“I’m pleased to be Jeton’s brand ambassador,” stated Alexis Mac Allister.

“I look forward to representing the brand and sharing its values with my fanbase and football lovers worldwide.”

Executive Director of Jeton, Saaly Temirkanov, said:

“We are very happy and excited to work closely with Mac Allister.

We have strategized these partnerships based on what our customers expect from Jeton and how we can exceed their expectations.”

“We hope to build stronger relations among the football community and reach out to football lovers all around the world through partnerships they desire,” he explained.

“As exemplified by our recent partnership with Japanese football player Kou Itakura, we believe we are one step closer to achieving our objectives.

We can’t wait to embark on this journey alongside Alexis Mac Allister.”

Notably, Jeton has a strong, ongoing relationship with West Ham United FC as their official e-Wallet partner?

Additionally, they have collaborated with other esteemed clubs, including Aston Villa FC and Hull City.

Mac Allister joins a growing list of Liverpool stars securing high-profile endorsements.

Teammate Trent Alexander-Arnold announced a sponsorship agreement with Google Pixel, while Dominik Szoboszlai is the face of Red Bull Hungary.

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