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Crystal Palace have had a busy few months behind the scenes.

After parting ways with sporting director Dougie Freedman, they have been on the lookout for someone to take over the role and help guide their club forward.

It’s clear that Palace are aiming high, and they’ve reportedly set their sights on a significant figure from one of the top Premier League clubs.

For clubs like Palace, getting the right person in a role like this is crucial.

A sporting director can make or break a club’s long-term success.

It’s a pivotal job that impacts everything from recruitment to the overall direction of the team.

Palace have now identified a man who has extensive experience in the top-tier football world, and he’s someone who would bring a wealth of knowledge to the role.

According to Alan Nixon, Crystal Palace are targeting Julian Ward, Liverpool’s former sporting director.

Ward has a deep connection to high-level football management, having spent over a decade at Liverpool.

Before his time at Anfield, Ward worked in various scouting and analysis roles for Manchester City and the Portuguese Football Federation.

His experience speaks for itself.

At Liverpool, Ward was the sporting director from June 2022 until October 2023.

He played a crucial role in the club’s operations, overseeing many key transfers and contributing to the team’s continued success.

With Palace looking to grow under manager Oliver Glasner, they believe Ward would be the perfect fit to continue their development.

For Liverpool, this may mark the beginning of another transition, but it’s clear that Ward’s work at Anfield has made him a valuable target for other Premier League clubs.

Read more: Marco Silva explains why win against Liverpool was a ‘big one’

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