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Liverpool FC’s parent company, Fenway Sports Group (FSG), is exploring a groundbreaking move in the world of golf that could deepen their ties to the sport—and it’s one that Reds fans should understand, even if they’ve never swung a club

FSG, which bought Liverpool in 2010 for £300 million, isn’t just a football-focused ownership group.

Their portfolio includes baseball’s Boston Red Sox, ice hockey’s Pittsburgh Penguins, and a stake in NASCAR’s RFK Racing.

In 2024, they expanded into golf by joining the Strategic Sports Group (SSG), a consortium of U.S.

sports investors aiming to reshape professional golf.

SSG -led by FSG and including owners of the Atlanta Falcons, Chicago Cubs, and Boston Celtics—invested $1.5 billion into a new entity called PGA Tour Enterprises.

This for-profit venture was created to modernize the PGA Tour, the premier professional golf circuit, which has been losing star players to the Saudi-backed LIV Golf league.

LIV, funded by Saudi Arabia’s Public Investment Fund (PIF), has poached major names like Phil Mickelson and Brooks Koepka with lucrative contracts, fracturing the sport.

The PGA Tour needed capital to compete with LIV’s spending.

Enter SSG: their $1.5 billion injection (with potential to reach $3 billion) gave the PGA Tour financial muscle to retain players and innovate.

FSG’s John Henry and CEO Sam Kennedy joined PGA Tour Enterprises’ board, with Henry calling it a chance to “grow the game globally.”

But SSG isn’t stopping there.

The Guardian now suggests PGA Tour Enterprises is considering a partial purchase of the U.S.

Ryder Cup setup—a biennial team competition between American and European golfers—from the PGA of America.

This stake would be helped funded by SSG, and if you remember, this is the same consortium being headed by FSG.

In fact, the Guardian’s Ewan Murray claims that “any such deal would cost PGA Tour Enterprises hundreds of millions of dollars.”

Profits from one venture can support others, though there’s no indication yet that PGA Tour Enterprises funds will directly impact Liverpool FC.

FSG’s foray into golf doesn’t signal neglect of Liverpool.

However, it does highlight FSG’s appetite for high-reward opportunities beyond football.

For FSG, this aligns with their playbook: invest in premium sports assets with global appeal?
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