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After months of waiting, Liverpool Football Club have officially confirmed the return of German manufacturer, Adidas, as the club’s official kit supplier from the 2025/26 season.

The Reds have been partnered with Nike since 2020, but this new deal sees the American company part ways upon the conclusion of the current season.

Liverpool and Adidas have rich history together, following two previous spells that endured a sustained period of success from 1985-1996 and 2006-2012.

In seasons after, the Reds partnered with Warrior which then turned to New Balance, due to obtaining a controlling interest in Warrior, since 2004.

Adidas used the slogan of ‘the biggest kept secret in football’, in an announcement teaser.

We will be discussing why the confirmed deal with Adidas will earn the club significantly more than Nike.

HOW MUCH WILL LIVERPOOL EARN?

Liverpool are set to receive a staggering sum of £60million per season, from Adidas, which is set to be double than their current earnings.

The Athletic reported that the club earn £30million per season from their current contract with Nike.

“Under the current terms with Nike, Liverpool receive a flat fee of £30million per season, plus royalties of 20 per cent on all net sales of club merchandise, which lifts the overall figure beyond £60m.”

“Sources with knowledge of the Adidas deal, speaking on the condition of anonymity, indicated it represents a significant increase, although the incentivised nature of the arrangement means that the amount will be dependent on performance on the pitch and global sales.”

It would also not come as a complete surprise for the club to earn as much as £120million per season, comfortably surpassing Manchester United’s current £90million deal with Adidas, but Liverpool prefer to remain tight-lipped on the real value.

If correct, the partnership would amount to the most lucrative in the Premier League.

Liverpool recently released their latest set of accounts, with multiple partnerships such as Peloton, Google Pixel, UPS and Orion Innovation, increasing the commercial revenue from £36million to £308million.

Carlsberg and Kodansha also retained their existing deals.

ADIDAS CONFIRMED BUT NIKE FOR 25-26 PRE-SEASON?David Rawcliffe/Propaganda.

As mentioned, Liverpool and Adidas won’t officially reunite until August 1st, but the current supplier could stay for an extended period.

This is because Nike’s contract isn’t set to expire until July 31st, meaning the Reds are very likely to begin pre-season in their 2024-25 gear, as opposed to the annual new kit.

Liverpool are likely to welcome new additions in the summer and could be forced to unveil in their soon-to-be, former Nike range.

Certainly a strange situation, with supporters eager to see a new face modeling the new shirt as soon as possible.

REPORTED ADIDAS KITS

Liverpool supporters have already been treated to a glimpse of their reported kits for the 2025-26 season, as per the reliable, Footy Headlines.

The club and Adidas look set to revert back to a retro style, paying homage to the seasons of success together during their previous spells.

The home, away and third kits are all set to feature different crests.

FootyHeadlines.com

It is suggested that the home kit will continue with the classic liverbird, a design that has been the face of the club since Adidas’ second spell coming to an end, in 2012.

For the away, the Liverbird will be placed inside a shield, reminiscent of the 1950’s era, whilst Liverpool’s third shirt appears to be a modern reinterpretation of the club’s badge during the early 90’s.

The classic trefoil logo will also be included.

Liverpool’s reunion with Adidas just screams of nostalgia, with supporters overjoyed by the announcement.

When thinking of players that have worn the famous stripes for the club, then minds will immediately be drawn back to Fernando Torres and Steven Gerrard’s iconic double act from 2007-2009.

For the older generation, legends such as Sir Kenny Dalglish, Ian Rush and John Barnes.

This returning partnership is a match made in heaven.

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