Below is a summary of the full article. Click here for the full version or go back to LFC Live.net

Image Credits: Getty Images

Liverpool Football Club has today officially announced a reunion with sportswear giant Adidas, marking the third chapter in their storied partnership history.

The deal will see the iconic three stripes return to Anfield after more than a decade apart, with the agreement set to commence on August 1, 2025, bringing an end to Liverpool’s current five-year relationship with Nike.

The return to Adidas represents a significant moment in Liverpool’s commercial history, rekindling a partnership that previously flourished during two distinct eras.

The German sportswear manufacturer first supplied Liverpool kits from 1985 to 1996, a golden period that saw the club secure three league titles and multiple domestic cups while sporting some of their most iconic designs.

The second partnership ran from 2006 to 2012, coinciding with memorable moments including the 2007 Champions League final appearance and the dramatic 2006 FA Cup final victory over West Ham.

Many supporters consider the Adidas kits from these periods among the most beloved in the club’s illustrious history, with certain designs achieving cult status among the fanbase.

Reports indicate that Adidas secured this prestigious partnership following an intensely competitive tender process.

The German manufacturer successfully outbid both current supplier Nike and fellow sportswear giant Puma.

The acquisition strengthens Adidas’s presence in the Premier League, adding Liverpool to a roster that already includes Manchester United and Arsenal.

Under the current terms, Liverpool receives approximately £30 million as an annual base fee from Nike, supplemented by 20% royalties on net sales of club merchandise.

A UEFA report revealed that the Anfield club generated a remarkable £122.8 million from their Nike deal during the 2023/24 season.

However, the new agreement with Adidas represents a substantial financial upgrade for Liverpool, with reports indicating the partnership’s base fee will be worth over £60 million per season—more than double the base fee currently received from Nike.

Furthermore, it’s been suggested that the deal includes additional revenue-sharing provisions, with Liverpool set to receive a percentage from merchandise sales beyond the guaranteed annual payment – likely more than the 20% royalties on net sales of club merchandise offered by Nike.

The partnership will officially commence on July 1, 2025, with the first Adidas Liverpool kits expected to be released immediately as the contract begins?

This strategic timing aligns with the traditional pre-season period when clubs typically unveil their new designs for the upcoming campaign.

Both organizations have confirmed that details of the new home and away kits will be revealed via club and Adidas channels closer to the release date, with products becoming available for purchase from August 1, 2025.

Want to get the latest Liverpool news direct to your phone
For more news relating to West Ham, visit our sister site WHU Latest Live.