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The new Anfield Road stand (Photo by Visionhaus/Getty Images)

At a time when Manchester United are mapping out a blueprint to bring their £2billion New Trafford into existence and Everton are putting the finishing touches on Bramley-Moore Dock, it would be only natural if Liverpool were assessing what the future of Anfield might look like.

The club's two most historic rivals find themselves at opposite ends of stadium-build timelines.

Staff no longer receive hot meals in the training ground in an effort to clamp down on outgoings and the proposal of a new stadium at £2billion is in stark contrast to the reality of what is happening at United right now.

Across Stanley Park, Everton are into their final weeks at Goodison and will hold the third and final test event before the new Premier League season gets underway at Bramley Moore and a bright new era begins for the Blues.

The decision to leave Goodison was understandably taken with a heavy heart and an acceptance that a bigger, more modern venue was integral to Everton's future in the Premier League and the long goodbye to their current home has been underway for quite some time.

Liverpool once flirted with the idea of moving from their Anfield home but have no such issues to wrestle with anymore.

Over £200m has instead been spent on renovating one of the most famous stadiums in world football over the last decade or so and any pondering on what comes next will centre around adding to the infrastructure already in place.

Perhaps, for all the success enjoyed under the managerial reign of Jurgen Klopp and the mouthwatering potential of Arne Slot era - that could include a Premier League title triumph this term - the true stamp of Fenway Sports Group tenure will be the work done to turn Anfield into a thriving hive of match-day activity for over 61,000 supporters.

First came the Main Stand, which officially opened its doors for the visit of Leicester City in September 2016.

For example, their agreement with Japan Airlines, which was struck last year, has been key behind the decision to visit Hong Kong and Japan later this summer.

Naming rights had been considered for the Anfield Road development project, which was officially started in September 2021 at a 'groundbreaking' ceremony featuring Klopp and a smattering of legendary figures.

In 2016, Hogan flew to China to meet different companies whose interest on becoming naming partners for the Main Stand was strong.

The club are permitted to host a half-dozen events each year by Liverpool City Council.

“We had roughly 250,000 people that came to those [Taylor Swift] concerts and I think you just have to think about what that does for the city and the local economy," chief commercial officer Ben Latty told the ECHO last summer.

It's estimated that the gigs of last summer helped Liverpool bank more than £10m, highlighting the importance of what are now well-established annual events.

Having already increased capacity through the Main Stand and Anfield Road developments, expanding the Kop seems to be a project that would prove too difficult to achieve, given the venue is in a residential area.

So Liverpool are having to get creative in their attempts to drive match-day revenues further.

Fan areas have been introduced in recent years, with live music, food-and-drink stalls and big screens all part of the package, while a family zone, located in the Anfield Road stand, has been designed more recently to help supporters enjoy the match-day experience some hours before kick-off, keeping them on the grounds for longer.

Last month, Liverpool submitted an application for planning permission to refurbish their flagship retail store, located outside the stadium.
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