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The worst-kept secret was revealed last month as Liverpool signed a new multi-year kit deal with Adidas, and ever since concept kits and leaked shirts have emerged.
As the season draws closer to its conclusion, leaked shirts often turn out to be the real thing, and all three of Liverpool’s Adidas jerseys have now entered the public sphere, with one of them creating great excitement amongst fans of the Merseyside club.
Photo by Clive Rose/Getty Images
Liverpool will continue to wear Nike gear throughout pre-season before making the switch to Adidas on August 1.
The Merseyside club were previously with Adidas from 1985 to 1996 and from 2006 to 2012 with the German company producing some of the most iconic kits in Liverpool’s history.
This already had Liverpool fans excited and having seen the new third kit Adidas plan on rolling out for next season, supporters can not wait to get their hands on it.
Writing on Reddit, one Liverpool fan stated: “Can’t wait to get my hands on that 3rd kit, it’s just so clean.”
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Another said: “The 3rd kit could be an all-time classic.
Mint!”
A third Liverpool fan wrote: “It would be perfect if all the kits had the same Adidas logo as the third kit.”
It is clear that Liverpool fans are excited for the new Adidas kits to be released and the hierarchy are also happy with the deal they struck with the German brand.
The reason Liverpool have made the switch the Adidas is purely a financial one as The Athletic reported in March that the new deal ‘represents a significant increase’ for the Reds financially, though the agreement with the German company is more incentivised than what was in place with Nike.
The report stated that Liverpool received a flat rate of £30m a season from Nike with the Merseyside giants also netting 20% on all net sales of club merchandise, an agreement that helped the Reds earn over £60m a year through the American sportswear behemoth.
It remains uncertain what Liverpool will take home from their deal with Adidas, but going off the £900m deal Man United signed with the German manufacturer in 2023, it is set to be a large sum.
With Liverpool also a city that is fond of Adidas as a brand, that could also increase the sales of merchandise, which overall helps the Merseyside outfit move forward.