Liverpool Football Club recently announced a record pre-tax loss of £57 million for the 2023/24 financial year, marking the largest deficit in the club’s history under Fenway Sports Group (FSG).

Despite a rise in total revenue to £614 million, the absence of Champions League football and escalating administrative costs significantly impacted the club’s bottom line.

On the surface, Liverpool’s financial report for 2023/24 contains several positives.

The club achieved record commercial revenue of £308 million, a £36 million year-on-year increase, thanks to new global partnerships with brands like Google Pixel, Peloton, and UPS, as well as extensions with long-term sponsors such as Carlsberg.

What Liverpool really earned from Nike kit deal in 2023/24 – 4th in Europe	Revealed: The highest wage bills in Europe - with six Premier League teams in the top 10... as UEFA warn clubs about excessive player salaries	PSG players 'shocked by how POOR Liverpool were' despite 1-0 loss - with French champions 'convinced two other Champions League clubs are more complete than Arne Slot's side'

Retail operations also flourished, with record-breaking sales across seven global outlets and significant growth in e-commerce

However, these successes were not enough to offset significant losses in other areas.

Media revenue fell by £38 million to £204 million due to Liverpool’s participation in the less lucrative Europa League rather than the Champions League.

Administrative costs also surged by £38 million to an all-time high of £600 million, driven primarily by increased player wages and operational expenses.

And it seems that these pre-tax losses were more significant in the European landscape than perhaps initially suspected.

Liverpool’s loss of £57 million places them among Europe’s worst-performing clubs financially for 2023/24.

According to UEFA’s latest European Club Finance and Investment Landscape study, only a handful of clubs reported larger losses before tax last year:

Rank1

While Liverpool remains compliant with Premier League Profitability and Sustainability Rules (PSR), their record-breaking loss has raised questions about Fenway Sports Group’s (FSG) financial strategy.

Critics have pointed to rising costs—particularly wages—and a cautious approach to transfer spending as key areas that need addressing.

For context, Liverpool spent approximately £165 million on new signings last summer but generated only £22 million from player sales—a figure far below that of rivals like Chelsea and Manchester City.

Additionally, FSG’s reliance on commercial growth to offset reduced broadcasting income has proven insufficient in seasons without Champions League participation.


For more news relating to Manchester City, visit our sister site City Latest Live.