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Liverpool FC is making big moves off the pitch.

The club has been growing fast, not just in football but in how it connects with fans.

Last season, Liverpool was the most-watched team in the Premier League.

More than 471 million people around the world tuned in to watch the Reds play.

This season, the numbers are even better.

After just nine games, Liverpool already had a TV audience of 133.8 million, more than any other club.

Social media is another huge area where Liverpool dominates.

The club has over 200 million followers across platforms like Instagram, TikTok, and YouTube.

Last season, Liverpool was the most-engaged club on social media, racking up more than 1.5 billion fan interactions.

And when it comes to views, no club in England matched Liverpool’s 11.9 billion social media hits.

With such a massive audience, Liverpool knows how important its image is.

That’s why the club has given itself a major visual refresh.

Liverpool FC crest gets major makeover

Liverpool FC has redesigned its branding to make it more modern and consistent across all platforms.

The most important change is the focus on the Liver bird, which is now at the heart of the club’s identity.

Supporters will start noticing a new typeface across all club materials, including social media, the club app, and matchday programs.

These fonts, called LFC Sans and LFC Serif, are inspired by the wings and talons of the Liver bird, as confirmed via the club’s official site.

The color scheme has also been fine-tuned, focusing on Liverpool’s unmistakable red while removing any unnecessary variations.

Drew Crisp, LFC’s senior vice president of digital, explained the thinking behind the changes:

“It’s been a truly fascinating experience to see the development and creation of a new design look across the club.”

“To have a new framework that encompasses revised colour palettes, graphics and our very own LFC font, all inspired by the iconic Liver bird, is fantastic and I’m really looking forward to showcasing it to our supporters.”

These changes aren’t just about making things look good, they’re about consistency.

Everything from retail to the LFC Foundation will now have the same look and feel.

“What we now have is a consistent look and feel across all areas of the club, from retail to LFC Foundation and everything in between.”

“And we’ve been able to do this by acknowledging and honouring our history and guaranteeing we are perfectly placed to thrive moving forward in the digital and non-digital world.”

This refresh will roll out over the rest of the season and into next year.

Fans attending games at Anfield will see new stadium artwork, and there will be subtle updates to various club logos, including the LFC Foundation.

Crisp summed up why this update matters:

“And it’s not just for us, but for our partners as well, to amplify everything they do.

This is about owning how we show up as a club everywhere, and we’re very proud of what we’ve created.”

Liverpool has always been about history and evolution.

This update keeps that balance, making sure the club stays true to its roots while preparing for the future.

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