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Liverpool FC set to break revenue record, expert explains why

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Liverpool FC are on track to break their revenue record in a single season according to one prominent football finance expert.

In the present, things are going swimmingly for Liverpool – top of the Champions League and Premier League while in the running for both cup competitions.



However, on the flip side of the coin, the last few years have not been kind on the club’s financial health.



The Liverpool Echo have already reported that the club suffered a pre-tax loss of £9 million during the 2022/23 season, following a £7.5 million profit in 2021/22.

The club’s financial challenges were largely attributed to their failure to qualify for the Champions League, which significantly impacted revenue streams.

The financial figures for the 2023/24 season are yet to be published, but projections indicate another loss, albeit lower than the rumored figures.

The club’s commercial revenue and matchday income are expected to show growth due to new partnerships and the completion of Anfield’s expanded capacity.

With that in mind, it seems the fortunes in the accounts could change for the better with how the 2024/25 campaign has gone for Arne Slot’s men.

What did Stefan Borson say about Liverpool FC and their revenue?

Stefan Borson serves as the CEO and General Counsel of Watchstone Group plc.

Earlier in his career, between 2002 and 2007, he worked as a banker at Investec, where he provided advisory services to Manchester City.

The football finance expert routinely provides his opinion due to his experience in law, corporate governance, and financial analysis

Speaking to Football Insider, Borson revealed that Liverpool’s accounts are on the mend after a rough few years financially:

“The key thing that you can look at for Liverpool this season, where everything seems to be coming together, is you are going to have high matchday revenue because they have got the new seats.”

“They are also going to have very high commercial because they are back in the Champions League,” Borson said.

“They are top of the Champions League and have won all their games, so they are going to have very high revenue coming from Europe.”

“It looks like they are going to win the Premier League, so they are going to max out on the domestic prize money.

Borson expects Liverpool to hit the £700 million mark – ahead of the current record figure of £594m in 2021/22:

“That means their revenue for the current season could easily be £100million on top of last season?

They could easily get close to £700 million for this season.”

“I doubt that their costs will have moved materially from around the £500million level.”

“Whereas the season just gone has been disappointing from a financial perspective, the current season is looking like it’s going to be an absolute bumper year.

“They have got no concerns anyway on PSR ( Profit and Sustainability Regulations ) because they have got loads of capacity.”

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