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Read on as we assess Liverpool’s options.

Europe – The Logical First Step

Chelsea are the most recent Premier League club to embrace the multi-club model.



Brighton & Hove Albion have established a successful relationship with Pro League club Union Saint-Gilloise.

They have created an ecosystem for promising players to develop at a club that shares the same philosophy to ease future transitions to the Premier League.

Liverpool could benefit in the same way before broadening its horizons to forge links with clubs in other jurisdictions across the world.

Australia – A Market Ready for the Liverpool Brand

Manchester City’s owners bought Melbourne Heart and turned it into Melbourne City under their umbrella.

The move was a masterstroke.

They have helped City become an A-League giant while establishing strong roots in Australia and boosting the Premier League club’s brand.

Liverpool could establish a similar set-up by using an A-League club to connect with their sizeable Australian fanbase.

Perth Glory leaps off the page as a viable option.

They have struggled to balance the books and would benefit massively from a link-up with Liverpool.

If Liverpool forged ties with Perth, Australian bookmakers would likely be inundated with wagers on them to win the A-League championship.

Liverpool fans would probably be tempted to use free sports betting tips in Australia to support their wagering on the A-League if the club invested in Perth.

Buying Melbourne Victory could also be an enticing proposition for Liverpool as it would immediately make the rivalry with City more heated due to the ownership connections.

South America – The Talent Goldmine

South America is renowned for producing talented players, so establishing a link with a club there makes perfect sense for Liverpool.

Brazil is an obvious entry point for FSG, considering the number of outstanding youngsters they have historically produced.

Lyon owner John Textor bought Botafogo and used the multi-club model to transfer the highly rated Thiago Almada from the Brazilian club to Europe in January.

A storied club such as Vasco da Gama might open to a partnership with Liverpool.

Uruguay and Colombia fall into the same bracket.

Liverpool could create a route for youngsters to refine their talent in South America before heading to Europe to continue their development and perhaps graduate into the Reds’ first team.

United States – FSG’s Home Turf

As the owners of the Boston Red Sox and the Pittsburgh Penguins, FSG already has roots in American sports, making a move into Major League Soccer (MLS) a natural next step in their multi-club plans.

Purchasing an MLS club would allow FSG to penetrate one of the fastest-growing football markets while giving them access to North American talent.

San Jose Earthquakes are a viable target for FSG.

They have a solid infrastructure and would benefit from having an experienced football partner.

Premier League clubs have been striving to penetrate the American market, as evidenced by the many pre-season games staged in the US.

Owning an MLS club would give Liverpool a permanent branding and commercial tool to connect with their fanbase across the pond.

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