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General view outside Anfield prior to a Premier League match(Image: Photo by Michael Regan/Getty Images)

Liverpool posted a £57million pre-tax loss as the impact of a season without Champions League football was revealed.

However, the club posted record commercial revenues of £308million.

The financial results for the club’s 2023/24 accounting period were published on Thursday and focused on a period following a fifth-placed Premier League finish in 2022/23 and subsequent season spent in the UEFA Europa League.

The loss of income from being away from European football’s elite knockout club competition was significant, with media revenues falling £38million year on year as a result, while the lack of prize money was keenly felt.

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Overall revenue reached £614million, a rise of £20million compared to the 12 months prior, while the increased capacity as a result of the completed Anfield Road redevelopment saw matchday revenue rise £22million, seeing the Reds surpass the £100million mark for the first time with a figure of £102million.

Commercial revenue was a success, with new partnerships inked with the likes of Orion Innovation, UPS, Google Pixel and Peloton, as well as extensions with Kodansha and Carlsberg, driving the club forward to a record £308million, up £36million year on year.

Retail revenues also reached record levels across the club’s seven global locations.

E-commerce also saw significant growth with over one million downloads of the official retail app, which represents nearly 20 percent of e-commerce sales.

While revenues rose, so too did the costs across the business, driven by salary increases and overhead costs.

Since 2018, administrative expenses have risen from £320million to now stand at £600million, an increase of 88%.

On the pitch, the men’s team added four new players during the 2023/24 period - Alexis MacAllister, Dominik Szoboszlai, Wataru Endo and Ryan Gravenberch, while 11 contracts were extended, including Kostas Tsimikas, Conor Bradley and Ben Doak.

Jenny Beacham, Liverpool chief finance officer, said: “Operating a financially sustainable club continues to be our priority and, with the continued increase in costs, it’s essential to grow income streams year on year to maintain financial stability.

“The success of our commercial operations, together with the opening of the new Anfield Road Stand, has increased our revenues during this reporting period which demonstrates our desire to continue to compete at the highest levels of football in the men’s and women’s game.

“The global appeal of this football club continues to be phenomenal and is the underlying strength and opportunity we have for continued growth.

Our focus right now is to finish this season as strong as possible, both on and off the pitch, to fulfil our collective ambitions for success.”

Digitally, Liverpool became the most engaged Premier League club, generating 1.5billion social media fan engagements.

The club also added a record 37million new followers to its social channels with the new WhatsApp channel becoming the fastest growing platform.