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Liverpool CEO Billy Hogan.(Image: Photo by Andrew Powell/Liverpool FC via Getty Images)

Liverpool announced a pre-tax loss of £57m in their annual accounts last week, but owners Fenway Sports Group have plenty of reasons to be confident in the future of the club.

Indeed, the fact that Liverpool's revenues were up to a record breaking £308m point to a strategy that is working.

And while the £57m loss can be attributed to the lack of Champions League football for the year in question, Arne Slot's success since taking over from Jurgen Klopp - with the club on course for a 20th league title - will ensure the Reds continue sitting at Europe's top table for the immediate future.

There is money still to be spent, of course, with the future of key trio Mohamed Salah, Virgil van Dijk and Trent Alexander-Arnold still to be resolved.

There will also be some strengthening to do in the summer transfer market after the Reds bought just Federico Chiesa for £10m last year.

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But FSG will stick to the strategy that has seen Liverpool become successfully self-sufficient, spending only within its means in pursuit of glory.

And underpinning the success of that strategy is four key elements set out in the full breakdown of the accounts released to Companies House this week.

Set out in the Group Strategic Report, the key elements are:

Improve football performance through a positive playing style and strategic player investmentImprove the scouting and player recruitment processImprove the fan experience and interaction with the clubLeverage the club's global following to deliver profitable revenue growth

Liverpool have revamped their scouting department over the past 18 months, with Michael Edwards returning to become FSG's CEO of Football and Julian Ward joining him as part of the American group's umbrella.

Richard Hughes then joined Liverpool from Bournemouth as the club's new sporting director with Slot recruited to replace Klopp.

There have been further changes with the exit of the long-serving Dave Fallows in October.

But FSG's running of the club shows Liverpool's commitment to ensuring they get full value out of player recruitment, as well as signings who embody the team's specific playing style..

Liverpool's recruitment has often been the envy of other clubs in world football with the likes of Manchester United and Chelsea left playing catch-up.

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Meanwhile, Liverpool's owners have sought to improve fan experiences with the redevelopment of Anfield now complete and various tours across the USA and Asia designed to bring the club closer to its worldwide fanbase.


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