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Liverpool FC is set to end their kit deal with Nike and re-sign with Adidas from the 2025/26 season, marking a significant return to the German brand after over a decade.

This switch is expected to bring substantial financial benefits to Liverpool.

This is according to popular reliable kit website Footy Headlines, who report:

“Footy Headlines can confirm that Liverpool will switch to Adidas from the 2025-26 season.”

“The deal is signed, and the kit designs are ready and sealed.”

Adidas has a long history with Liverpool, having been their kit supplier during multiple successful periods, including in the 1980s and early 90s.

The decision to return to Adidas comes at a time when the club is seeking to maximize commercial revenue streams as they look to compete at the highest level, both domestically and in Europe.

The deal is part of a broader strategy to leverage the club’s global fanbase, which is one of the most engaged and passionate in the world.

While it is not currently known when the announcement will officially be made, it could be January 2025 as that was when the Nike kits were announced back in 2020.

How much will Adidas pay Liverpool for the rights?

Once again, it is not officially known how much Liverpool are set earn from the new kit deal.

However, the switch is expected to bring substantial financial benefits to Liverpool, as Adidas is reportedly prepared to offer a higher base and royalty package than Nike’s current £50 million-per-year agreement?.

Adidas and Liverpool have previously been partners from 1985-1996 and again from 2006-2012.

Nike, which began supplying kits for Liverpool in 2020 after replacing New Balance, was also interested in renewing its partnership with the Reds.

However, Adidas’ aggressive push, likely driven by their recent loss of the contract with the German national team to Nike, seems to have swayed Liverpool’s decision.

Puma also reportedly showed interest in becoming Liverpool’s kit supplier but did not offer a competitive enough deal.

Adidas’ push to win back the Liverpool deal reflects the growing financial importance of major kit supplier partnerships in modern football.

Top clubs increasingly depend on lucrative merchandising and global kit sales to boost revenue, and Liverpool’s global reach makes this partnership incredibly valuable to Adidas.

The partnership will see Adidas create new designs for Liverpool’s iconic red kits, while also continuing to supply training and leisurewear for players and fans alike?.

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