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Liverpool has announced a new partnership with Visit Maldives which has been confirmed as its official tourist destination partner.
The agreement is for both the men's and women's teams and will "drive awareness of the Maldives as a world-class tourist destination".
Following a record-breaking year for the Maldives' Tourism Industry in 2024, Visit Maldives has set an ambitious target of $5BN in tourism income for the calendar year of 2025.
Alongside raising awareness as a holiday destination, Visit Maldives is dedicated to protecting its unique environment.
It wants to create a strong emphasis on ocean conservation and sustainable tourism — two critical issues for a nation which is particularly vulnerable to rising sea levels and climate change.
"We’re very excited to welcome Visit Maldives into the Liverpool FC family as our official tourist destination partner," Ben Latty, the Liverpool FC chief commercial officer, said.
Mr Ibrahim Shiuree, the chief executive officer and managing director of Visit Maldives, added: "Partnering with a club as iconic as Liverpool FC, who share our core values to drive positive change towards a more sustainable future, is a proud moment for Visit Maldives.
"Together, we’ll be able to offer exclusive opportunities and experiences, bringing the magic of the Maldives to millions of passionate fans around the world
We’re particularly thrilled about the MyLFC competition and the chance to give one lucky fan the trip of a lifetime in the Sunny Side of Life."
To celebrate the launch of the partnership, Liverpool fans will have the chance to win an incredible five-night trip to the Maldives, including flights and accommodation, through an exciting MyLFC competition