Paul Gorst assesses the state of play around Liverpool ticket prices after 14 years of FSG stewardship as part of a Premier League-wide look at clubs and their ticketing strategy

General view outside the stadium prior to the UEFA Champions League 2024/25 League Phase MD2 match between Liverpool FC and Bologna FC 1909 at Anfield on October 02, 2024 in Liverpool, England.

FSG have never seriously entertained any departure from Anfield but the need to increase capacity and bring in more match-day revenue to keep pace at the top of the game has always been acute.

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A cursory glance across the Premier League shows how well Liverpool have done in rebuilding a vaunted venue like Anfield.

Revered across world football, any decision to leave the site would have been taken with the heaviest of hearts, in the same way the call to depart the old Melwood grounds were in favour of a £50m AXA Training Centre.

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The £110m redevelopment of the Main Stand enabled Liverpool to take the overall capacity from 45,000 to 54,000 , with the giant structure officially opening in September 2016 for a 4-1 win against Leicester.

It places Liverpool third in the Premier League behind Tottenham and Manchester United and points towards a further increase going forward with a now fully-operational Anfield Road end helping the bottom line.

The hosting of major music acts is another source of income to both the club and wider city region.

It was estimated in September that £31.3m has been plundered into the local economy while also creating thousands of jobs for local people in the process.

An informal meeting was held this week with representatives of four fan groups, including Liverpool, and the Premier League to talk about ticketing going forward.

Spirit of Shankly were present alongside supporters of Manchester City, Tottenham and West Ham, and an agreement was put in place to continue holding "structured dialogue" around "specific ticket meetings".

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An open letter, addressed to Hogan, by SoS chair Paul Khan was also published in early September explaining how over 92% of their members supported a campaign to reduce ticket prices.
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