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FSG looking to the multi-club model

Talks with Bordeaux broke down recently for FSG, but the Liverpool owner is still looking to move into the multi-club model, with that being a key part of the reason that Michael Edwards returned to the fold.

With that in mind, we've taken a look at what it might mean for Liverpool FC and why FSG is heading down that pathway.

"The benefits are brand synergy and alignment — what you can learn from other clubs in the network, and the opportunities around player development and talent ID," football finance expert Dr Dan Plumley tells Liverpool.com on behalf of Instant Casinos.

"It's the sharing of resources and cost-efficiency savings and the brand composition — both for FSG and Liverpool.

It is pretty clear within that Liverpool is the flagship still — and the brand of Liverpool FC is one that lots of clubs would crave.

Liverpool owner John W Henry.

There has been a lot of conjecture around multi-club ownership but it is the trend at the minute.

"It is one that is here to stay and if you can get it right — and you look at what FSG are trying to do, not just in football, but have a multi-club ownership across different sports — it becomes a really attractive proposition.

If done well, it can have some real potential for Liverpool and the other clubs in the network as well."

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It's something that we're going to hear a lot more about over the next few months or so with the Red Bull group and the City Football Group two other good examples.