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Adidas acknowledged its upcoming kit deal with Liverpool for the first time using the strapline "the worst kept secret in football".

The basic deal is worth at least $77.5m (£60m) per year, roughly doubling the basic figure Liverpool earned from Nike.

However, the Reds negotiated a greater-than-average percentage of sales revenue in their previous arrangement with the American firm, which has resulted in a lucrative arrangement.

Even so, Liverpool will clearly hope to do even better financially out of the Adidas deal.

Arsenal is believed to net around $97m per year from its Adidas deal, having received an uplift from $77.5m when it renewed two years early in 2022.

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But it still faces a 10 per cent penalty from Adidas every time it misses out on playing at Europe's top table.

Nevertheless, its basic deal is worth a bumper $116m (£90m) per year

Its partnership with Adidas comes after previous deals with the sportswear giant from 1985-1996, and again from 2006-2012.

Since last parting ways, Liverpool has partnered with Warrior (which then rebranded to New Balance) and then Nike
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