It seems that the connection between Liverpool and adidas is only growing stronger after Mohamed Salah teamed up with the German sportswear giant recently.

Earlier this month, it was officially confirmed that adidas would return as the club’s kit supplier from August 1, 2025.

This deal replaces Nike’s five-year agreement and signifies a significant financial boost for Liverpool, reportedly valued at over £60 million annually.

The partnership is a reunion of sorts, as adidas previously supplied kits for Liverpool from 1985 to 1996 and again from 2006 to 2012.

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And it has now been announced by adidas that Mohamed Salah went to deliver an inspiring surprise to Sefton Park Rangers, a community girls’ football club, during a training session at Tiber Football Centre recently.

The initiative, part of adidas’ global “Sideline Essentials” campaign, aims to combat negative sideline behaviors from coaches and empower young athletes through positivity.

Salah joined the Wildcats squad as an honorary mentor, offering encouragement and guidance during shooting drills while embodying adidas’ five core principles for constructive support: staying nearby to uplift players, using gestures to reinforce confidence, celebrating effort over outcomes, minimizing mid-game criticism, and saving analysis for post-match discussions.

His involvement highlighted the brand’s research revealing that the majority of amateur athletes face discouraging sideline actions, often leading to diminished passion for sports.

Speaking on the initiative, the Egyptian said:

“With any game of football, there is pressure to perform for your teammates, coach, fans and yourself, which is why it’s so important to have someone that believes in you,” the 32-year-old explained.

“Encouragement is the key to unlocking potential.

Support can come in many forms, and sometimes what may seem like a helpful gesture can in fact be the opposite, so it’s great to see adidas creating something so useful with their ‘Sidelines Essentials’:

“No matter the sport or the level, we all need positive support,” he concluded.

The campaign stems from a global adidas study of 12,438 athletes across 24 countries, which identified common detrimental behaviors—such as excessive instruction or outcome-focused pressure—that deter participation.

In response, adidas collaborated with sports psychologists and icons like Son Heung-min (Tottenham) and Anthony Edwards (NBA) to create actionable guidelines.

Sefton Park Rangers coach Molly Evans praised the initiative:

“As a coach, the most important part of my role is to provide positive support to empower the next generation of players.”

“Today was one of those days where this was brought to life in the best possible way.

have no doubt the support they received today will stay with them for a long time, and I truly hope everyone sees the value of adopting these positive sideline behaviours to help athletes channel their passion and inspire them to keep going.”

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