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Jersey

Liverpool Football Club is set to embark on a new era with Adidas as their official kit supplier for the 2025/26 season, ending a five-year partnership with Nike.

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The switch, confirmed in March 2025, has been met with widespread enthusiasm among fans eager to see the iconic three stripes return to Anfield.

Adidas, which previously outfitted Liverpool from 1985-1996 and 2006-2012, will supply match kits, training gear, and cultural apparel for all men’s, women’s, academy teams, and LFC Foundation staff.

The deal, reportedly worth over £60 million per year, represents a significant financial uplift compared to Nike’s £30 million base payment plus 20% royalties on merchandise sales.

Adidas secured the contract after beating competition from Nike and Puma in a competitive bidding process.

Liverpool CEO Billy Hogan expressed excitement about rekindling the partnership: “Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance.”

And now the first look on Liverpool’s Adidas third goalkeeper kit, provided by Mr.

Jersey, has provided fans with their first glimpse of what’s to come.

The third goalkeeper shirt adopts a striking black base accented by light green detailing for the Adidas logo, Liverbird crest, Standard Chartered sponsor, and the iconic three stripes running down the sleeves.

The design is based on Adidas’ new 25 Tiro Goalkeeper Competition template, which emphasizes functional elegance while maintaining a minimalist aesthetic.

Further design features include dark grey accents on the sleeves and subtle light green panels down the sides of the shirt.

These elements enhance visual appeal without overwhelming the classic black foundation?

The shirt combines modern design trends with understated sophistication, making it a standout addition to Liverpool’s kit collection.

Fan reactions to the leaked goalkeeper kit have been overwhelmingly positive, with many praising its sleek appearance and nostalgic nod to previous Adidas designs.

While goalkeeper kits typically don’t generate as much excitement as outfield kits, this early reveal has set high expectations for what’s to come in Liverpool’s first Adidas collection since 2012.

The Adidas deal represents a significant commercial boost for Liverpool, providing guaranteed annual earnings exceeding £60 million—more than double Nike’s base payment under their previous agreement.

This financial uplift positions Liverpool among Premier League leaders in kit sponsorship revenue alongside Manchester City and Arsenal (£60-65 million per year) while trailing Manchester United (£90 million annually).

Read More: Reported Liverpool 2025/26 kit sees major crest change

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