What Liverpool really earned from Nike kit deal in 2023/24 – 4th in Europe!
In UEFA’s latest European Club Finance and Investment Landscape study, it was revealed that Liverpool in fact brought in £122.8 million from their deal with Nike last season.
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It means Liverpool earned four times their base rate in 2023/24 and almost double that of Premier League champions Man City (£63.9m), whose earnings only rose by £1.4 million.