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He has been a key factor in Arne Slot's team building a 13 point lead in the Premier League, reaching the Carabao Cup final and progressing to the Champions League last 16.

Off the pitch, Salah was spotted in Blackpool last month, as captured in a TikTok video by user @jake79215 who exclaimed: "Mo Salah at Blackpool!" This unexpected sighting left many fans puzzled, with one asking: "Why has he gone to Blackpool?" while another quipped: "Salah at the illuminations wasn't on the bingo card."

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Some even humorously speculated that he was transferring to the local football club, with comments like: "Salah to Blackpool for free in the summer," and "Signed for Blackpool as he couldn't handle the 'pier pressure' at Liverpool." Salah, of course, is out of contract at Anfield at the end of the season as things stand.

While a mid-table League One outfit was never an especially likely destination, some Liverpool supporters no doubt got their hopes up that a different announcement might be afoot.

With all due respect to Blackpool's credentials as a tourist destination, it always seemed unlikely that Salah was there entirely for pleasure, amid the strong whiff of a marketing stunt.

And so it has apparently proved — although it wasn't the work of the Liverpool media team.

In an Instagram story, Salah posted a video of himself inside the arcades courtesy of Vodafone Egypt.

The video starred Salah alongside Lebanese singer, TV personality and businesswoman Nancy Ajram

The pair were seen laughing as their daughters met, before participating in the "high striker" game, also known as the strength tester, for the advertisement.

Since the end of 2017, Salah has been a brand ambassador for Vodafone Egypt