Finance Guru: Newcastle owners made ‘surprising’ move after sponsor deal agreed

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(Credit: Manh Tung - Breaking Media/Imago) Tue 14 April 2026 17:00, UK Newcastle United’s owners have made a “surprising” decision to not use their connections in Saudi Arabia to agree a training ground and sleeve sponsorship deal. VISIT THE NEWCASTLE FINANCE HUB MORE FOOTBALL INSIDER STORIES Why Newcastle are facing ‘big challenges’ after financial revealNewcastle have faced questions over their finances after it was revealed St James’ Park was sold to another company owned by the club’s shareholders last season.

Financial MetricValueTotal Revenue£335mCommercial revenue£123mPre-tax profit£35mWages£243mNewcastle’s accounts for last seasonSpeaking exclusively to Football Insider, Borson discussed Newcastle’s sponsorship deal with KNOX Hydration and PIF’s ambitions. “Now, it looks like the owners are actually quite conservative and don’t really want to put loads of money in, as surprising as that is.” How Newcastle could have agreed more lucrative sponsor dealBorson revealed the training ground sponsor deal will be worth less money than what a Saudi company would have paid.

“If you see the training ground sponsor, it’s actually not a company with any Saudi connection, which is surprising in many ways,” said Borson. “But of course, the likelihood is it’s going to be slightly lower financially than you might have been able to get from a PIF-related company, so the Saudi’s have not been that aggressive.” Don’t Miss a Beat: Your Newcastle Insider Access Get the full story from St James’ Park and Darsley Park with our dedicated expert hubs: Updated 24/7 with expert analysis from the heart of Tyneside.