Liverpool in advanced talks over deal that will net FSG millions after £324m reveal

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SportFootballFSGLiverpool are "pretty advanced in terms of speaking to the right people" and "working hard behind the scenes" on breaking new ground among Premier League clubsLiverpool's chief commercial officer, Ben Latty, says the club are in discussions to become the first Premier League club to open permanent retail stores in the United States.Manchester City are said to have looked at doing likewise two years ago after having pop-up shops in New York City. They now have two more stores in Miami and New York, the latter being their largest outside of France, after expanding in just 18 months since opening.Latty told Sportico of Liverpool's discussions: "Clearly, we're not at the end of that because we haven't opened anything or announced anything yet, but I'd say we are pretty advanced in terms of speaking to the right people."Liverpool have opened stores in Bali and London in recent months.

Make it easier than ever to turn a regular fixture into something genuinely unforgettable."We've got to work for them, and we've got to strategically put our investment where we think it's going to return the highest revenue for us as a club, so yeah, we are working hard behind the scenes."Liverpool's most recently submitted accounts for the 2024-25 season show that their commercial revenue was £324million. City (£340million) and Manchester United (£333million) are the only two Premier League clubs to report more.Ahead of this summer's two-week pre-season tour, where they were based in Chicago, the club's chief executive Billy Hogan said: "The US is a really important market from our perspective.A huge fan base here, over 26 million supporters of the club, which, I'm told, actually, the only US sports team that has more fans is the LA Lakers.

So, a pretty good indication of the popularity of the club."It's our number one international retail market. So, the team is incredibly popular."It's an important market from our perspective.