NASCAR car to feature Liverpool FC
Below is a summary of the full article. Click here for the full version from DaveOCKOP or go back to LFC Live.
Liverpool have announced a unique cross-sport collaboration that will see the club step into the world of NASCAR. Image Credits: Imago ImagesLiverpool have announced a unique cross-sport collaboration that will see the club step into the world of NASCAR alongside technology partner Trimble and RFK Racing.The activation will centre on RFK Racing’s No.
17 Ford Mustang, driven by Chris Buescher, which will carry Liverpool branding as part of a special one-off livery at Sonoma Raceway.Reds, this one’s for you!‼️Liverpool and Trimble are kicking off the summer in Napa Valley with the No. 17 Liverpool livery. ⚽️🔗 Read more: https://t.co/7s8ALXEUI3 pic.twitter.com/6NAi34h3jc— RFK Racing (@RFKracing) April 17, 2026The design blends RFK’s traditional colours with LFC imagery and Trimble branding, creating a striking look that brings together Premier League football, elite motorsport and cutting‑edge technology on the same car.RFK Racing – co-owned by Fenway Sports Group chief John W.
Henry as part of the same wider ownership group as Liverpool – competes in the NASCAR Cup Series and has worked with Trimble on a multi‑year technology partnership focused on performance, data and precision engineering.This latest campaign builds on that relationship by inviting Liverpool into the project, turning the Sonoma race weekend into a shared showcase for all three brands.Across the event, fans in both sports can expect crossover content, behind‑the‑scenes access and co-branded activations highlighting how data, analytics and marginal gains connect modern football and motorsport.Chip Bowers, president of RFK Racing, said: “This is a special opportunity to connect three world-class organisations.”“Liverpool FC has one of the most passionate global fan bases in sports, and Trimble’s sponsorship made it possible to bring that global energy to life on one of our cars in Sonoma, at a time when the world’s attention is on soccer in the US. It’s a powerful moment for all three brands.”The campaign also feeds into LFC’s ongoing expansion in the United States, where the club now counts around 26 million fans and 62 Official Liverpool Supporters Clubs spread across 32 states.The club will also be holding their pre-season in the country this summer.