How much Liverpool could earn from USA pre-season tour

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Liverpool FC have confirmed that they will return to the USA for their pre-season tour ahead of the 2026/27 campaign. Image Credits: Imago Images Liverpool are heading back Stateside in the summer of 2026 for pre-season, with a three-game tour that underlines both their global pulling power and the Premier League’s growing obsession with the US market.

The tour begins on Saturday, July 25, when Arne Slot’s side take on Sunderland at GEODIS Park in Nashville, then four days later, on July 29, Liverpool head north-east to New York, where they will face Wrexham at the famous Yankee Stadium. The trip then concludes on Sunday, August 2, as the Reds move on to Chicago to meet Leeds United at Soldier Field With fellow “heritage” clubs Leeds and Sunderland involved alongside Hollywood-owned Wrexham, every game is likely to sell out, while broadcast and streaming deals should ensure Liverpool’s brand is beamed into millions of American homes.

Football finance expert Kieran Maguire believes tours like this can be lucrative for clubs of Liverpool’s stature, especially when they are organised with sponsors and broadcasters in mind: “Liverpool’s strategy is to surf the wave of interest in football in America, especially if the US national team does reasonably well at the World Cup,” Kieran Maguire said to Rousing The Kop. That will be a combination of commercial income and pre-season tours.” He then added that the Anfield club can expect to earn in excess of £10m going by Manchester United’s documented figures: “Manchester United have documented how they can expect £10m-plus from a pre-season tour in the US, and I would expect Liverpool to do similar numbers.” The footballing benefits of a high-quality pre-season are obvious, but as Maguire points out, the financial boost from taking Liverpool to the US again could be just as important.