Industry Expert drops concerns about Nottingham Forest's long-term plans amid stadium latest

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City Ground renovation: Nottingham Forest’s ‘long-term plans’ analysed by industry expert Thu 19 March 2026 8:30, UK Nottingham Forest could face concerns about filling a new stadium after opting to freeze season ticket prices.That is according to ex-Everton, Aston Villa, and Aberdeen chief executive Keith Wyness, speaking exclusively to Football Insider, after fans raised concerns over increasing matchday prices.The club were forced to reduce ticket prices for their Europa League match against Midtjylland in order to entice fans to come to the game.The City Ground currently holds just over 30,000 spectators, and work could commence in the summer to begin increasing the stadium’s capacity.Nottingham Forest want to increase revenue by renovating the City Ground to become a 52,000-capacity venue in the near future. 💰 Nottingham Forest Finance Update 💰 Inside the transfer budget, player wages, Evangelos Marinakis’ investment, and PSR developments at the City Ground. VISIT THE FOREST FINANCE HUB MORE FOOTBALL INSIDER STORIES Nottingham Forest face ‘very difficult’ ticketing problemEverton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – thinks Nottingham Forest’s catchment area can prove a problem when results on the pitch aren’t going well.Speaking on the new edition of Football Insider‘s Inside Track podcast, Wyness states that the fans are starting to make their feelings known about the increase in prices.Adult£575 – £915Senior£415 – £700Young Adult£415 – £575Youth£285 – £300Child£190 – £215Nottingham Forest’s 2026-27 season ticket prices.He told Football Insider‘s Inside Track podcast: “Well, you’re right.

Let’s face it, I mean, Nottingham has got a finite catchment amount really in terms of its geography and population. “I think you can see that you could fill that catchment.

But certainly when things take a turn, then you’re relying on a lot of what I would call marginal fans. And we’ve seen that, you know, there’s also been a bit of a protest about the Midtjylland game, obviously about how things are going in general at the club.