Industry expert: Man City are finally cracking it with 'big commercial arena as well for sponsors'
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Man City are finally cracking it with ‘big commercial arena as well for sponsors’ – Keith Wyness Thu 19 March 2026 7:00, UK Manchester City have benefited financially from their network of multi-clubs over the past 13 years.That is according to ex-Everton, Aston Villa, and Aberdeen chief executive Keith Wyness, speaking exclusively to Football Insider, after City Football Group’s revenue dropped in the last financial year.City Football Group reported a loss of £291million, a sharp increase on the £91.9m loss recorded in the 2023-24 accounts.Man City’s Abu Dhabi ownership will continue to back the club, despite concerns also about the war in the Middle East potentially impacting funding. 💰 Man City Finance Update 💰 Inside the transfer budget, CFG investment, 115 charges updates, and the latest North Stand expansion news. VISIT THE FINANCE HUBEverton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – states that City Football Group’s managing director of global football, Brian Marwood, has been “instrumental” in its success.
MORE FOOTBALL INSIDER STORIES Speaking on the new edition of Football Insider‘s Inside Track podcast, Wyness believes City Football Group is the best of its kind in football.He told Football Insider‘s Inside Track podcast: “Brian Marwood has been instrumental in building that whole group together, and it’s one that all the multi-club organisations have looked to try to emulate in some ways, because Man City had teething problems, and they have done all the way through, but they seem to be getting it right in certain areas now. I mean, the famous deal was always when they managed to get the Melbourne club in part of the City group, and then they sold the player basically for the amount of money that they bought the club for.
“So there have been some clever moves financially and business-wise as well and it offers a big commercial arena as well for sponsors. So I think it’s worked for Man City and I think yes that the money, while it’s a big number, I think it’s an investment, and they’re leading the pack in the multi-club organisation race.” Man City to consider Savinho exitSources have told Football Insider that Man City could be open to letting Savinho leave the club in the summer to raise transfer funds.Savinho was the subject of interest from Tottenham last summer and in January, but the 21-year-old remained at Man City and signed a new deal to keep him at the club until 2031.The Brazilian though has been unable to nail down a place in Pep Guardiola’s starting line-up, with the winger often used off the bench.