Liverpool confirm new PL record shirt sponsor

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Liverpool have confirmed Turkish Airlines will be their new front-of-shirt sponsor. Current sponsor Standard Chartered’s deal was due to expire at the end of this season with the Reds exploring options a first new shirt sponsor after 16 years.

However the banking giant will remain part of the club’s commercial portfolio, as The new arrangement is also set to break Premier League shirt sponsorship records with the deal understood to be worth in the region of £60 million annually. Ben Latty, Liverpool’s chief commercial officer, said: “The front of the Liverpool shirt holds a special place in the history of our club.

“They have been an important part of our journey through an exceptional period in the club’s history, and we are delighted that Standard Chartered will remain part of the Liverpool FC family as a global partner from June 2027. “As we prepare for this transition, we look forward to this new season and welcoming Turkish Airlines as our main club partner from June 2027.”