Liverpool set to end Standard Chartered sponsorship

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Liverpool’s long‑standing sponsorship with Standard Chartered is likely not be renewed beyond the 2026/27 season as things stand. Image Credits: Imago Images Liverpool look set for a major change on the front of their famous red shirt, with football finance analyst Mo Chatra reporting that the club’s long‑standing sponsorship with Standard Chartered is likely not be renewed beyond the 2026/27 season as things stand.

The current agreement is understood to be worth up to £50m per year including performance‑related bonuses, but Liverpool are said to be targeting a new deal worth around £70m per season as they look to keep pace with the Premier League’s commercial elite. Standard Chartered first appeared on Liverpool’s shirts in 2010, succeeding Carlsberg and immediately becoming one of the most recognisable partnerships in English football.

A successful jump towards the £70m‑a‑year bracket would signal that the club’s commercial pulling power remains right up there with their on‑pitch ambitions As things stand, Liverpool’s front of sport sponsorship deal with Standard Chartered will not be renewed beyond the 2026/27 season. The club is working to increase this to £70m or more. — Mo Chatra (@MoChatra) April 8, 2026 Liverpool Standard Chartered