Liverpool confirm huge cash injection as agreement reached and statement released
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Learn more Liverpool have confirmed a landmark £300 million deal with Turkish Airlines, who will become their new front of shirt sponsors from next season. More Info.Standard Chartered will become a global partner of Liverpool, contining their association with the club.
Liverpool had been seeking a more competitive offer, at least comparable to the £60m-a-year arrangement Manchester United currently hold with Qualcomm Technologies, Inc, more widely known as Snapdragon.Standard Chartered held an exclusive negotiation window as part of their contract with Liverpool, which elapsed last year, effectively opening the door for talks with Turkish Airlines.Liverpool have confirmed a change of sponsor from next season (Image: Getty)The airline operates flights to more countries than any other airline globally and is considered the fourth largest in the world. It has previously struck commercial arrangements with the likes of Manchester United, Barcelona and Borussia Dortmund, though none as front-of-shirt sponsor or primary club partner.Turkish Airlines become only Liverpool's third different front of shirt sponsor in 35 years, following Carlsberg (1992-2010) and Standard Chartered as main kit sponsors.Ben Latty, chief commercial officer, Liverpool FC, said: "This is a milestone announcement for us and we are delighted to welcome Turkish Airlines as our main club partner from June 2027."The front of the Liverpool shirt holds a special place in the history of our club.
They have been an important part of our journey through an exceptional period in the club's history, and we are delighted that Standard Chartered will remain part of the Liverpool FC family as a global partner from June 2027."As we prepare for this transition, we look forward to this new season and welcoming Turkish Airlines as our main club partner from June 2027."Ahmet Olmustur, Turkish Airlines CEO, said: "Liverpool Football Club is one of the world's most recognised and respected football clubs, with an exceptional heritage and a truly global community of supporters. We are very pleased that Turkish Airlines will become the Club's Main Club Partner and that our name will take its place on one of the most iconic shirts in world sport."The agreement also marks an important new chapter in Turkish Airlines' long-standing support for global sport.